Who Are Mystery Shoppers?

Mystery Shoppers are undercover customers who make purchases online, over the phone, or in-store to evaluate the retail experience. They are tasked with observing everything from product quality to customer service, providing invaluable feedback to businesses.

With a focus on adhering to retail industry standards, we have curated a diverse panel of shoppers who represent customers from every industry all over the UK. Our Mystery Shoppers utilise covert methods, including hidden recording devices, to capture the authenticity of their shopping experience, providing businesses with a clear picture of their store’s operation.

Our Mystery Shoppers are capable of conducting evaluations across the country, ensuring your business maintains the highest standards of customer service and product presentation.

Shopping Centres
Designer and High Street Fashion Retailers
Furniture Stores
Pet Supplies
Fuel Stations
Subscription Services
Plus much, much more!

Flexible Solutions

What Is Mystery Shopping?

Tailored Retail Mystery Shopping programmes are designed to dissect the performance of your sales staff and the effectiveness of your customer
service strategy. We collaborate closely with your team to pinpoint areas for improvement, driving positive changes and helping you sculpt a
market-leading customer experience strategy.

Providing your business with a comprehensive insight programme means that we work closely with your team to identify which areas where we can further drive positive behaviours. We’ll help you turn this into an award-winning strategy where you and your employees reach KPIs, (key performance indicators) whilst improving the all-important customer experience.

How Does it Work?

So, how exactly does it work? Our Mystery Shoppers are assigned specific tasks, such as making a purchase or enquiring about products. They might simulate various customer scenarios to test how your team responds.

Here, they must carry out the required tasks that we have given them. We can ask them to portray certain scenarios to test how they are handled. They will then covertly conduct fundraising market research by collecting real-time data from their experience and document this on our mystery shopper mobile app.

Enquiry response times
Sales journey and techniques used
Drive Positive Behaviours
Information Provided
Uniform Standards
Products/Services Available
POS and Marketing Materials
Benchmarking Against Competitors
Rapport Building

What Are The Benefits of Mystery Shoppers? 

Investing in Retail Mystery Shoppers provides a myriad of advantages, including:

  • Customised retail improvement programmes
  • Precise evaluation of staff compliance and service standards
  • Detailed performance feedback for your sales teams
  • Insights into potential service or compliance issues
  • Enhanced customer service experience
  • Embed company training & engage frontline teams
  • Development and implementation of effective business strategies

Start Your Retail Mystery Shopping Programme Today

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Request Information

If you’re looking to improve the success and service of your retail business, then provide us with a little bit of information on what you are looking to achieve and we’ll get back to you.

“Farmfoods partnered with Mystery Shoppers Ltd in 2017 to host our in house audit programme completing a mix of both shop and depot audits using both the smart phone app and desktop. Mystery Shoppers Ltd offer a professional, efficient and reliable service and the online portal is easy to navigate.”
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